I’m a Staff Content Designer at Intuit Mailchimp, where I shape how content design shows up across products, systems, and teams.
This means I work on the tactical (UX copywriting, user research, iterative product enhancements) and the strategic (content systems, product visions, mentoring). I’m a generalist, but I especially enjoy content craft, systems and standards, flexing my data fluency, and connecting complex product ecosystems.
Some of my fave wins from 10+ years at Mailchimp:
Helped create, launch, and maintain Mailchimp’s first external Content Style Guide.
Launched Mailchimp’s Giphy library.
Created the first analytics framework for Mailchimp’s login page content. (Measurement is my love language.)
Shipped content systems guidance in Figma and Google NotebookLM that actually gets used, and keeps Mailchimp aligned with Intuit-wide standards for the first time.
Created trainings and coaching programs that leveled up 100+ designers and engineers. (So far.)
A few projects I’ve worked on
🪹 Empty states that drive activation for millions of new users